V+

V+ is a university design and communication event created to bring students, professionals, and industry experts together in Guadalajara, Mexico. “Ve Más” = See More. The brand needed to inspire curiosity, collaboration, and bold thinking.

(01)

Mexico

Brand Identity System

2013

Creative Direction

Modular design system. Clean grids, layered type treatments, and high-energy visual cues that mirror the experience of multidisciplinary collaboration.

What I Brought to the Table

Designed proposed identity system
Developed event visuals, layout structure, and icon motifs
Created promotional assets for digital and print
Supported brand voice with headline cues

Reflection

V+ was the spark. It taught me how design can become a container for community, curiosity, and big ideas.