Sano Delirio

Healthy food meets street-style cravings. A cheeky brand made to reframe healthy eating as fun, indulgent, and full of flavor.

(05)

Mexico

Brand Identity + Naming

2016

Creative Direction

lettering logotype, veggie-inspired color palette, and quirky iconography to bring out the contrast in the name: “Sano” (healthy) vs “Delirio” (madness). Clean, bold, a little wild.

What I Brought to the Table

Co-developed the naming concept
Designed full brand identity + supporting graphics
Created print-ready packaging
Set tone of voice foundations with visual direction

Reflection

This brand let me play with contradiction—and prove that wellness doesn’t have to be beige.