Curve Marketing Collection
During my time at Curve, I noticed a creative bottleneck: every campaign, pitch deck, blog, or tweet needed fresh visuals—and I was the only designer in-house.
So I built an **internal asset vault** to streamline marketing requests, reduce repetition, and empower teams to access consistent, high-quality visuals on demand.
(08)
London
Marketing Asset System & Digital Visuals
2018-19
Creative Direction
Bright, brand-led visuals featuring real-life product usage—mockups, social banners, lifestyle photos, and editable templates.
Designed with utility and flexibility in mind, while maintaining a cohesive aesthetic across formats.
What I Brought to the Table
Created and curated a visual asset library for internal teams
Designed reusable components for blog graphics, pitch decks, PR kits, and investor decks
Shot, edited, and retouched lifestyle images to use across campaigns
Established a scalable system for ongoing visual content creation
Reduced reactive design requests and created a self-serve workflow
Reflection
This was my first real systems build. It wasn’t just about design—it was about designinghow teams work with design.