AA Wedding
A full identity system and custom wedding platform for an international couple, combining Mexican and Italian heritage. Designed to feel luxurious, joyful, and deeply personal—while functioning like a seamless guest communications tool.
(11)
Italy
Brand Identity, Digital Platform, Event Comms
2022
Creative Direction
A refined and romantic identity anchored by a custom monogram of intertwined initials forming a near-infinite loop—symbolising life-long commitment.
The visual language was a nod to old-world elegance with a modern editorial twist:
A hand-drawn tile pattern inspired by both cultures (Italian and Mexican)
A palette of citrus pastels and bold blue hues
Lively yet structured type pairing: Playfair Display & Avenir
Iconic details like lemons and limes paid tribute to the couple’s roots, while the full suite kept everything cohesive across print and digital touchpoints.
What I Brought to the Table
Developed full brand identity system (monogram, colour, type)
Designed and launched a custom wedding website with multi-language blog, RSVP system, and guest CRM
Created on-brand email communications + automated flows
Built scalable visual templates for both digital and print
Reflection
This project merged romance with UX. It was brand design at its most personal—system-led, story-rich, and styled with meaning.